"The anti-gas that helps"
Credits from http://www.coloribus.com/
This print ad caught my eye when I was researching. And after reading the caption, I had a good laugh and could'n stop laughing. Immediately, I copied and paste the link to show some of the friends that were online. And, all of them had a good laugh too. I thought that, 'hey, this is exactly the print ad that I would love to see more!'
What made this print ad special is that the creator made use of novelty to catch the attention of the reader. I would say that this kind of ads are not very common in Singapore. Most of the print ads that we see in newspapers or magazines are often straight to the point.
In my words, they are boring ads - they fail to grab reader's attention. And more often than not, these ads are the ads that I would probably miss. Im not sure if anyone feels the same way as me, but, it has become a pain to look at print ads. Most of them have no entertaining value, and are not catchy enough. That is why this Antifom ad stood out. I love it.
However, is it no surprise to find that there are familiar ads around. Below are some of the ads that used 'Marilyn' as their theme:
Credits from http://www.coloribus.com/
Even though these similar ads use the same theme, the way they present it is different. It is interesting to note that each of these ads are promoting a different product and how they can be reconstructed to stir new emotions in the readers. Novelty.
I believe that those ads that usually stands out from the rest is because of the intensity and the contrastibility that the creator used. Novelty ads will also stand out from the rest of the ads. Just google and you'll be exposed to a large number of ads, so which ad stands out the most? Which ads draws your attention? Which ads do you like the most?
13 comments:
haha... I think that this ad is trying to make fun of the famous Marilyn pose.
Perhaps that is how they attempted to attract the readers attention. However, one has to read the subtitles or zoom into the advertised product in order to understand it. So I wonder, is this an effective way of advertising?
(Side tracking a little, I have came across several ads that I couldn't interpret. So I was thinking, will it be a successful advertisement if the public can't interpret it?)
Innovative ads are essential in attracting the audience's attention. However, no matter how creative the ads is, if the audience cannot interpret and understand the ads, then it's merely a failure on the advertising companies' part.
Everyone's perception is different. Thus, it's important that ads need to be created in a way that most of the audience can relate to it. Besides making it understandable, the advertising companies also need to ensure that the message that they want to convey is being done so.
Printed ad is an example of non-verbal cues in use. It is not easy to ensure everyone sees it the way the advertisers do. In other words, being in an advertising company means that not only do you have to be creative, you also need to be open-minded and see things in many different perspective. Only when you fulfill these requirements then your ads will be a big hit.
indeed. i agree with you guys. a key element for a ad to be successful is for its readers to be able to understand what the ad is trying to convey.
some of the factors to consider when creating a ad are,
1) their cultural circumstances
2) their environment etc etc...
with these factors in mind, there will be no worries about having any misinterpretations of the ad.
interesting ads..people nowadays have high expectations and only refreshing and attractive ads will appeal to them. good display of an example of non-verbal cue that we have learnt in class (:
I feel that using Marilyn as the theme for ads is very effective as she is a characcter that most people will know, thus i think the ad is quite a success!
Ads are interesting because they capture the attention of passer-bys the moment they spot it.
in this ad, there is nothing complicated in it. the background is dimed on purpose so that the highlight will be on the women, who is supposedly to be Marilyn.
the interesting factor is further increased as this ad mentions about a anti-"fart" remedy. "farting", which is always a silent topic, which in occasions where people are embarrassed to even mentioned, is protrayed so boldly and creative in this advertisement. Well done!
looking forwar desperately to your next post.. ;)
Laughs!
I guess most of us are attracted to ads that show contrasts and innovation in portraying its idea.
I agree with you that the most successful ads are those which expresses bold ideas that people seldom come across.
However, some advertisements focus and emphasize too much on the 'wow' factor to an extent that the message it is intended to convey is not effectively put across.
to answer your question,yi jing, i like them all =D!!
i think the perception on how people view it plays a part on how we perceive it. For exampl if Marilyn Monroe's die-hard-fans find these advertisings offensive, the they will perceive it as something negative unlike us, we tend to find it funny beacuse we perceive it as creativity and advertisements injected with humor =).
p/s: i commented on your blog already xD!!
cheerio!
These so-called creative advertisements use central route of persuasion rather the usual ones which use the peripheral route.
Many brands and businesses are still more comfortable sticking to the traditional way of advertising by simply using visual cues rather than interesting ideas because they assume that it brings across the message more directly than to have people to interpret it.
(Besides, it's not easy to come up with something witty.)
Whether this is considered successful advertising is rather subjective. It may be an interesting advertisement, but at the end of the day, do the results meet the marketing objectives and expectations of the brand?
Thanks! Those ads made me laugh too!:)
It is truly novelty at work and is interesting to see how the same pose can be perceived and used in so many different ways.
In my opinion, in today's rather saturated market, it is not easy to come up with a novel idea and even better, follow through with it. Hence I really admire and appreciate the wits that motivates each novel ad.
However, when it comes to effectiveness, it mostly depends on the target audience. Perception plays an important role like mentioned:) There are even instances where the ad leaves a deep impression on people yet they can't remember the product that it was promoting. :x
Oh well, to me, as long as ads create an enough interest in people to want to try the product, the battle is half won. The rest would depend on the product itself. :)
Cheers! (cui ying)
I agree with you that Singapore's advertisements are boring and a pain to look at. Their lack of creativity and the ability to catch people attention is just an some of the reason why those advertisements failed in the delivery of information.
However, on the Marilyn Monroe Advertisements, it is interesting to see the different ways one can present using the same idea. For some reasons, these interesting advertisements always appear from European countries and America. A good example of the Caucasians being more creative than Asians?
haha this is one really hilarious ad... wow i would have to say tis ad sure is able to capture the attention of people easily.
Using a legendary icon such as Marilyn Monroe and her pose is really ingenious to enphazie something which many of us would be really embarassed about.
Yes, there should be more ads like this everywhere. Sometimes i think the art of subtlety and humour is lost in advertisements nowadays. Ads are supposed to grab our attention and appeal to our pathos, ethos or even logos. There is no shortage of ads that appeal to our logos. Courts furniture ads and computer ads usually do, and as for ethos it's mostly when the item is expensive and seen as classy, like watches or perfumes. The ones that appeal to our pathos are the ones really gone missing in recent times.
I LOVE these print ads! Very, very effective agenda pushing. Yes, the use of novelty is obvious. Marilyn Monroe is iconic, representative of 1940's old Hollywood and pure, pure sex appeal. Sex sells, and we have to admit that this classic shot from her movie has been reproduced almost a million times, that it is etched in our minds.
Thus, by using it as an inspiration, the creator was able to appeal to our visual senses, and with the smart tagline, appeal to our cognitive schemata.
Yes, Singaporean adverts tend to lack the humor aspect. It usually looks forced or corny. Somehow wit or sarcasm is usually not portrayed or at least, not portrayed effectively.
To be honest, what stands out to me is humor and something that pushes the envelope and is provocative. And c'mon, sex sells!
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