Thursday, September 25, 2008

"You will die next", Matti Saari.

KAUHAJOKI (Finland) - THE gunman in Finland's latest school shooting likely bought his gun in the town where a teenager went on another rampage less than a year ago, police said, adding to the growing list of eerie similarities between the massacres.

Matti Saari, 22, bought a .22-calibre gun at a store in Jokela, about 250km from his home, and on Tuesday killed 10 people and himself, police said on Wednesday. In November, 18-year-old Pekka-Eric Auvinen likely got his gun at the same store and went on to kill eight people and himself, they said.

The lead investigator said the shootings were so similar that the gunmen might have been in contact with each other.

'Their actions seems so similar that I would consider it a miracle if we did not find some connecting link,' Mr Jari Neulaniemi was quoted as telling the Finnish news agency STT. But authorities did not know whether Saari went on his rampage to copy Auvinen's earlier shooting.
Police said the two men likely bought the guns at the same store, but declined to say how they knew.

Earlier, police detailed the similarities between the two rampages: Both gunmen posted violent clips on YouTube before the shootings, both were fascinated by the 1999 Columbine school shootings in Colorado, both attacked their own schools and both died after shooting themselves in the head.

Gun laws

On Wednesday, the government pledged to tighten Finland's gun laws and keep mentally unstable people from obtaining firearms. The move came a day after Saari opened fire at a vocational college, killing 10 people - including eight female students - before shooting himself in the head.

Police said there was no indication that women were specially targeted, they just made up the majority of students at the Kauhajoki School of Hospitality, 290km northwest of Helsinki.
On a visit to the college, Prime Minister Matti Vanhanen said it was time to consider restricting access to guns in a country with more than 1.6 million firearms in private hands.
'We need to study if people should get access to handguns so freely,' Mr Vanhanen told reporters. 'I'm very, very critical about the guns, and during next few months we will make a decision about it.'

Interior Minister Anne Holmlund said the government was working on a proposal to restrict gun laws by giving police greater powers to examine gun applicants' health records. Saari acquired a permit for his weapon in August, police said.

'(Police must) have the best possible information on the state of health of the applicant when deciding on the licence,' Ms Holmlund said.

Finland has deeply held hunting traditions and ranks - along with the United States - among the top five nations in the world when it comes to civilian gun ownership. After the previous massacre, the government had pledged to raise the age for buying a gun from 15 to 18 but never did so.

The government also called for an investigation into police handling of the case. After an anonymous tip, police had questioned Saari on Monday about YouTube clips that showed him firing a handgun. But he was released after questioning because police said they found no reason to hold him.

'We will obviously investigate what the foundation was for the decision to let him keep his weapon,' Mr Vanhanen said.

Accomplice

Police were searching for a person who appeared to have filmed some of Saari's YouTube clips but said there was no indication Saari had an accomplice. A video clip Saari posted on the Internet showed him pointing his gun to the camera and saying 'You will die next' before firing four rounds.

In Kauhajoki, a town of 14,000 people, flags flew at half-staff for a national day of mourning. Grieving residents placed candles and flowers outside the school.

The National Bureau of Investigation said those killed were eight female students, one male teacher and one male student. Doctors said a 21-year-old woman that Saari shot in the head had two operations and was in satisfactory condition Wednesday.

Mr Neulaniemi said there was no indication that Saari had singled out women and added he probably knew all those he killed, since most students were from the local area.

'Most of the students in this institution are female,' Mr Neulaniemi said, explaining the high number of women killed.

Witnesses said panic erupted at the school, which offers courses in catering, tourism, nursing and home economics, as the masked gunman entered Tuesday and opened fire. He carried a bag of flammable liquids that he used to start a fire and burn some of the bodies.

Mr Neulaniemi said Saari 'really went out with the intention of killing', leaving a message saying he wanted to kill as many people as he could. 'He tried to shoot fatal shots,' he said. -- AP


The article was published in The Straits Times, Wednesday, September 24 2008.
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School shootings never fail to leave me stunned and shocked. Even though there has been a rise in school shootings in the past decade, it is still hard to accept. Who knows, some day, it may eve happen to us...

In all the school shooting incidents that we have read, one very distinctive characteristic about the shooter is that they are mostly 'loner' and pocessed low self-esteem. However, one distinct point that we can identify from the recent school shootings is that, the shooter tried to 'communicate' with the public by filming themselves.

For Saari, he 'talk' to the public about his interests in gun and arms through a video in which he later posted online. The videos that he posted was 'disturbing' enough to send the police after him. In one video, the gunman emptied his gun into an off screen target before lifting his hand and saying "goodbye" to the camera.
In the April 2007 shooting, South Korean gunman, Student Cho Seung Hui, shot 32 people in a dorm and a classroom in Virginia Tech. He also made a video, which was made before the shooting:
"You had a hundred billion chances and ways to have avoided today," Cho said in one of video files which were accompanied by numerous still shots of him wielding pistols, knives, even a hammer."But you decided to spill my blood. You forced me into a corner and gave me only one option. The decision was yours. Now you have blood on your hands that will never wash off."
With the power of the media, good things can spread very quickly. However, it can also mean that it can spread 'evil'. And in the case of Sarri, I thought that the police were not cautious enough in handling him when they bought him back for questioning on his 'disturbing' videos. The monster was longed unleashed, yet, we failed to detect it.
Have our gunmen taken an interest in 'communicating' to the public? If yes, do we have the means to prevent his aggression from happening?

Sunday, September 21, 2008

They know their own audiences

Wake up. Go for lectures. Go home. Do assignments. Watch TV. Surf the net. Go to bed. Wake up. Go for lectures. Go home. Do assignments. Watch TV. Surf the net. Go to bed. Wake up. Go for lectures. Go home. Do assignments. Watch TV. Surf the net. Go to bed. Wake up. Go for lectures. Go home. Do assignments. Watch TV. Surf the net. Go to bed. Wake up. Go for lectures. Go home. Do assignments. Watch TV. Surf the net. Go to bed...

Since when did our life become such a ritual? I cant believe that everyone of us has been doing this for the past god-knows-how-many years of academic life. Apart from those who ENJOY studying, I believe that most of us are jaded with our daily ritual. I am.

So, I'm going share about one of my interest that helps me to relax...

I ♥ READING!

One of my favourite authors is Tess Gerritsen. All her medical thrillers never fail to 'send a chill down my spine'. I ♥ the intensity that she creates between character and character. I ♥ the tension that she creates by giving a 'twisted' motive behind every murder. What always caught me by surprise is the unexpected murderer/serial killer/stalker that was only revealed in the last few chapters of the book. Her books never fails to bring you on a 360degree roller coaster ride.

Gerritsen's latest novel was released on 9th September.

And for the first time, she is giving 2 different titles to the same book!
Below are the 2 different titles:
U.K. Version " KEEPING THE DEAD"
U.S. Version "THE KEEPSAKE"
Credits: http://tessgerritsen.com/blog/2008/06/25/one-book-two-titles/
It is no surprise that most authors will give their novels different book covers for different publishing companies. But, for Tess, this is her first time that she is giving 2 TITLES for a book! To summarise, this is her reasons for giving 2 titles:

"The reason for the different titles/covers has to do with different sensibilities across “the pond.” My American publisher and my U.K. publisher couldn’t agree on which title worked better for their different audiences. So they opted to go with two different titles.

This is an example of how publishers in different countries can work completely independently of each other. They know their own audiences. They know what works in their own markets."

Anyway. Communication is important. To a author, the sales of the book is important-sometimes, it will either lead to their rise, or their fall. Ever heard of authors that just simply vanished from the market after producing one book? I believe that every author have what it takes to produce a book. Perhaps, it was the marketing strategies that was wrongly applied? In addition, the place where the book was displayed plays an essential role too. Perhaps, a book that was not so rich in content will have better sales if the book was placed in the 'right' spot.

Thus, it is important that the publishers know how to grab their audiences' heart. To be able to understand that different pond of audience have different preferences, and to be able to spot their preferences, I bet that the publishers took communications lessons before!
:D

Credits: http://tessgerritsen.com/blog/2008/06/25/one-book-two-titles/

Thursday, September 18, 2008

Ah bee's Jester, enjoy!

LOOK OUT FOR MY NEXT POST ON 21/09/2008!!

: ]

yijing

Sunday, September 14, 2008

... you can be closer to anyone you want, anywhere you want, anytime you want...

"...you can be closer to anyone you want, anywhere you want, anytime you want..."

Anyone who's a die-hard fan of mint candy will be able to recognise this catchy phase immediately.

Still lost at what I'm talking about?

Think about bad breaths, chewing gum and Actizol Chlorophyll. . . Have a clearer picture of which product I'm talking about?

If you guess, Clorets, you are right! :)



SO. What is SO special about this mint candy? What strategies were used in advertising this product that made the mint candy so popular? I thought that the packaging was not the factor that made it attractive, I mean, ALL the gum's being packed in green coloured container, since the product was first introduced back in the 1950s!

Perhaps, it was this catchy phase ("Did you know that Clorets is the only chewing gum that contains the exclusive ingredient Actizol - so you can be closer to anyone you want, anywhere you want, anytime you want. " ) that made the product popular? Maybe that's why they came out with this Clorets ad:
http://www.youtube.com/watch?v=Xi-dF6eA43A

Ooh lala. Someone who has eaten Clorets can become so attractive? Note all the non-verbal cues that were illustrated. Through facial expression and bodily movements, we can see how the passer-bys were all lured to the guy-who-has-eaten-a-Cloret. Note how he tried to 'seduce' people by looking into their eyes, and the way he talk, the soft voice that he used.. all these were attributes as to why people were memorised by him.

Also, it is interesting to note how people in different culture view things differently. Perception. The perception of one culture to another can be very different! As I was researching on YouTube, this is what i came across, another Clorets ad, but was shot very differently from the previous one: http://www.youtube.com/watch?v=tPiO9HrLyjk It is interesting to try to look at this ad as it was shot in another foreign language where we are not familiar with. It makes looking at the non-verbal cues more interesting.

Tuesday, September 9, 2008

look out for my juciy post on Sunday, 14/09/2008!
:)
yijing

Sunday, September 7, 2008

Marilyn's farting solution

"The anti-gas that helps"
Credits from http://www.coloribus.com/

This print ad caught my eye when I was researching. And after reading the caption, I had a good laugh and could'n stop laughing. Immediately, I copied and paste the link to show some of the friends that were online. And, all of them had a good laugh too. I thought that, 'hey, this is exactly the print ad that I would love to see more!'

What made this print ad special is that the creator made use of novelty to catch the attention of the reader. I would say that this kind of ads are not very common in Singapore. Most of the print ads that we see in newspapers or magazines are often straight to the point.

In my words, they are boring ads - they fail to grab reader's attention. And more often than not, these ads are the ads that I would probably miss. Im not sure if anyone feels the same way as me, but, it has become a pain to look at print ads. Most of them have no entertaining value, and are not catchy enough. That is why this Antifom ad stood out. I love it.

However, is it no surprise to find that there are familiar ads around. Below are some of the ads that used 'Marilyn' as their theme:



Credits from http://www.coloribus.com/

Even though these similar ads use the same theme, the way they present it is different. It is interesting to note that each of these ads are promoting a different product and how they can be reconstructed to stir new emotions in the readers. Novelty.

I believe that those ads that usually stands out from the rest is because of the intensity and the contrastibility that the creator used. Novelty ads will also stand out from the rest of the ads. Just google and you'll be exposed to a large number of ads, so which ad stands out the most? Which ads draws your attention? Which ads do you like the most?