look out for my juciy post on Sunday, 14/09/2008!

:)

yijing

Marilyn's farting solution

"The anti-gas that helps"

Credits from http://www.coloribus.com/

This print ad caught my eye when I was researching. And after reading the caption, I had a good laugh and could'n stop laughing. Immediately, I copied and paste the link to show some of the friends that were online. And, all of them had a good laugh too. I thought that, 'hey, this is exactly the print ad that I would love to see more!'

What made this print ad special is that the creator made use of novelty to catch the attention of the reader. I would say that this kind of ads are not very common in Singapore. Most of the print ads that we see in newspapers or magazines are often straight to the point.

In my words, they are boring ads - they fail to grab reader's attention. And more often than not, these ads are the ads that I would probably miss. Im not sure if anyone feels the same way as me, but, it has become a pain to look at print ads. Most of them have no entertaining value, and are not catchy enough. That is why this Antifom ad stood out. I love it.

However, is it no surprise to find that there are familiar ads around. Below are some of the ads that used 'Marilyn' as their theme:



Credits from http://www.coloribus.com/

Even though these similar ads use the same theme, the way they present it is different. It is interesting to note that each of these ads are promoting a different product and how they can be reconstructed to stir new emotions in the readers. Novelty.

I believe that those ads that usually stands out from the rest is because of the intensity and the contrastibility that the creator used. Novelty ads will also stand out from the rest of the ads. Just google and you'll be exposed to a large number of ads, so which ad stands out the most? Which ads draws your attention? Which ads do you like the most?